Development : Viv (Madeline McNamara) & Greta (Pinky Agnew) outside the New World supermarket in Chaffers Street Wellington In the world of media convergence, collaboration with brands has become more important than ever to filmmakers. However, even though women account for 85% of all consumer purchases in the United States , and probably elsewhere, individual women storytellers whose work is about women and for women audiences rarely benefit from partnerships with brands. Illeana Douglas' relationship with Ikea in her Easy to Assemble web series is an exception. Development -the-movie has benefited significantly from relationships with various community and commercial entities (see Development Project FAQ tab above) and I’d welcome more partnerships, so I’m very interested in branded entertainment. Because of this interest, I had this little Twitter exchange with MOFILM , an organisation which offers competitions and mobile distribution to budding filmmakers around th...
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